Vodacom tops 28m customers
As of December 31 2006, the Vodacom Group recorded a customer base of 28.2 million across all its networks operating in South Africa, Tanzania, the Democratic Republic of the Congo, Lesotho and Mozambique. This was up 4.5 million (9.5 percent) in the three months from September 30 2006.
The group’s non-South African operations amounted to 6.4 million customers, or 22.7 percent of the total customer base.
The South African operation, which includes Vodacom South Africa and the Smartphone SP Group, increased its customer base by 7.8 percent since September 30 2006 to 21.8 million customers. Of these, 2.9 million are contract customers and 18.8 million are prepaid customers, reflecting increases of 6.7 percent and 8.0 percent since September 30 2006, respectively.
Vodacom said customers joining its network, together with customers leaving the Vodacom network due to number portability, have totalled about 20 000. This is less than the number of new connections which Vodacom usually activates in any one day.
As far as contract customers are concerned, Vodacom has gained twice as many as it has lost through number portability, and as far as prepaid customers are concerned it has lost more than it has gained.
Vodacom South Africa has retained is leadership in the highly competitive South African mobile communications market with an estimated market share of 58 percent on December 31 2006.
The SIM card penetration of the cellular industry in South Africa is now an estimated 80 percent of the population.