Google uses maps to help non-profits

By   |  June 27, 2007

Google yesterday launched an initiative to help charities and other non-profit groups use maps and satellite images to raise awareness, recruit volunteers and encourage donations.

Associated Press reports that the Google Earth Outreach programme represents a formalisation of ad-hoc partnerships with organisations using the free software to publicise their works.

Already, the US Holocaust Memorial Museum has been using Google Earth to call attention to atrocities in the Darfur region of Sudan. When users scan over Darfur, they see icons of flames representing destroyed villages and of tents for refugee camps. Clicking on one opens a window with details and links on how to help.

The UN Environmental Programme, meanwhile, has used the software to show areas of environmental destruction. The Jane Goodall Institute shows locations of its research on chimpanzees and African deforestation. A Brazilian Indian tribe is working on ways to help stop loggers and miners from deforesting the jungle and digging for gold.

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