IBM Linux ads show up Microsoft's Seinfeld campaign
Last week Microsoft launched its $300 million advertising campaign featuring comedian Jerry Seinfeld. The peculiar, rambling advert had consumers scratching their heads asking “What the…?”
There was barely any mention of Vista or Windows, it had Bill Gates trawling discount shoe shops for a good bargain, it had Seinfeld talking about showering with his shoes on and then there was the “bum wiggle”. Pretty much everything you don’t expect from an advert for Microsoft.
By way of comparison, have a look at these two older ads from IBM promoting Linux. Irrespective of whether you’re a Linux and IBM fan or not, the message is clear an unambigious.
In the first one a young boy is being taught things and given information. He sits, mostly passively, as people from around the world feed him information. He absorbs the information and finally it is revealed … he is Linux. It’s a little cheesy but the message is not in doubt.
In the second one, actor Avery Brooks of Star Trek: Deep Space 9 talks about a new force in the world and about the man who created it … a man called Linus. “It’s a different kind of world. You need a different kind of software,” he concludes.
These IBM ads aren’t new. They’ve been around for a couple of years. But they are good examples of how to make something as geeky as Linux appeal to a broader audience. Perhaps Microsoft should take a closer look at these.
[Via: Bauer Power]