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OPA gets new chief, Wasa readies itself

By   |  March 17, 2008

The Online Publishers Association (OPA) of South Africa on Friday elected a new chair in Habari Media’s Adrian Hewlett with Ananzi MD Mark Buwalda taking up the deputy chairmanship. The election of the 2008/09 board for OPA comes at a time when the OPA faqces challenges to its monopoly over the local online publishing metrics system. Quietly over the past few weeks the Website Association of South Africa (Wasa) has established itself as an alternative to the OPA and while it has not fomally launched yet ithas already got the OPA worried.

One of the major complaints against the OPA (from this writer as well as others) has been that it serves primarily the interests of established media with hefty membership fees for a Nielsen Netrankings-based metrics service. Wasa metrics, on the other hand, are based on the freely available Google Analytics system which, while not perfectly matching the Nielsen’s statistics, are close enough. And at between R100 and R500 a month, Wasa makes it possible for most small niche publishers to join, as well as established media heavyweights. Disclaimer: Tectonic has never been a member of the OPA for the reasons outlined above. It is, however, a member of Wasa.



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